Rocket Mobile has once again been crowned Best Value Mobile Provider at the 2025 NZ Compare Awards, marking the brand’s third consecutive win and reaffirming its position as New Zealand’s leader in transparent, everyday mobile value.
Rocket Mobile NZ’s Head of Mobile, James Whittome, says the award reflects both the company’s customer-centric approach, and the momentum it has built since launching.
Over the past 12 months, Rocket Mobile’s subscriber base grew, driven by a wave of digital-savvy customers switching for better value. Whittome says this is especially noteworthy given Rocket’s size relative to New Zealand’s major operators.
“We don’t have the scale of the big telcos, so we’ve focused on smarter systems and customer control,” he says. “Our app and MyAccount make it incredibly easy to start, switch or cancel. There are no credit checks, no voicemail fees, no card surcharges, no 28-day billing cycles-just full-month pricing and unlimited data at different speeds.”
The brand’s speed-tiered unlimited mobile plans, a model Rocket Mobile pioneered in New Zealand, continue to resonate with value-conscious users looking for predictable performance without fine print. Several newer entrants have since adopted similar structures, further validating the approach.
“This year we saw customers using their mobile data more than ever,” says Whittome. “According to both our own data and research from the Commerce Commission, average data usage grew. That’s the clearest indicator that people feel confident using their phones without data rationing. Value should be ongoing, not just when you sign up.”
Rocket Mobile has also seen rapid uptake of Group Plans, which allow families and friends to mix and match plans across different accounts, with every connection receiving a discount, and no companion-plan catches.
“We exist to give Kiwis unlimited data at fair prices, without fine print. Our job now is to keep leading on everyday value. We’ve got exciting new enhancements coming in 2026 that will continue to raise the bar, and keep driving competition in a market that desperately needs it.”